Research into existing similar media texts.

Music videos often use different effects in order to create a music video which is appealing to watch. A key factor is the song. Most often a lot of effects are used in order to edit and piece together four, five or more different scenes with the artist singing over the top.

One of the videos i first looked at is:

Wiley's 'Cash in my Pocket' and the most interesting thing is that it is all filmed in one clip. This would have taken a lot of rehearsing however the chain of evetns are interesting as the viewer wants to see what happens next as it soon becomes clear that the video is ging to be filmed all in one shot.

Things to take away:

• Angle of shots are altered; high angle shots drifting into low angle shots are appealing to watch.
• Lighting is kept brighter throughout simply from building lights, this is simple to do and creates adequite lighting.
  
  David Guetta 'When Love Takes Over'
  
  The key thing I noticed was the colour and tone of the clips.. The producer appears to have stuck to a tropical theme throughout. This is the same as with other music videos, if it is set in a night scene then generaly all the clips used are in a darker environment.

• The video uses a theme throughout, in this case it is tropical/beach themed.
• The theme throughout seems generally beach based. Clips of the ocean and beach are often used.
• The clip would often cut away using cars driving past which would make an alternative transition of clips which looked visually different and appealing.